Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Oxnard
Posted on: November 7, 2024
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager
for their Credit Card division.
Key Responsibilities
Develop comprehensive lifecycle marketing strategies to drive card
account opens, activation, and ongoing usage
Collaborate with cross-functional teams to align marketing efforts
with product and business goals
Manage campaign automation and personalization, analyzing
performance metrics to optimize campaigns
Required Qualifications
Bachelor's Degree in Business, Finance, Marketing, or a related
field
6+ years of direct-to-consumer lifecycle management experience
Proven track record in driving lifecycle marketing strategy and
activities at scale
Experience in directing creative decisions for lifecycle
marketing
Experience presenting channel strategy and campaign results to
leadership
Keywords: VirtualVocations, Bakersfield , Senior Lifecycle Marketing Manager, Executive , Oxnard, California
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