E-Commerce Manager

Company: Turning Point Brands, Inc.
Location: Santa Monica
Posted on: November 8, 2024

Job Description:

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker's (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.Let's Build Great Experiences Together!As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!About the JobAs a resourceful and driven E-Commerce Manager you will grow and manage a portfolio of company properties, with core responsibilities including developing ecommerce strategies, enhancing the online customer experience, managing merchandise planning and replenishment, performing data analysis to drive informed decisions and meet targeted revenue goals, and driving growth and profitability for company-owned websites.Essential Functions

• Strategy and Management:
  • Assist in the development and implementation of comprehensive ecommerce strategies aligned with company goals and objectives.
  • Analyze ecommerce data and metrics to identify opportunities for growth and improvement.
  • Oversee the daily operations of ecommerce platforms, including website management, order fulfillment, and customer service.
  • Manage and optimize online sales channels, such as websites, social media, and online marketplaces.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
  • Digital Marketing:
    • Work cross collaboratively with channel managers to plan and execute digital marketing campaigns, including SEO, PPC email marketing, and social media.
    • Monitor and analyze the performance of digital campaigns, adjusting strategies as needed to achieve business goals.
    • Create merchandising strategies to showcase products effectively and maximize online sales.
    • Analyze sales data and customer feedback to optimize product listings, descriptions, and visual presentations.
    • Implement customer engagement strategies to build a loyal customer base and enhance customer retention.
    • Utilize customer feedback and data insights to create personalized marketing campaigns that drive repeat purchases.
    • Analytics and Reporting:
      • Track key performance indicators (KPIs) and provide regular reports on ecommerce performance, including sales, conversion rates, and customer behavior.
      • Use data-driven insights to identify opportunities for growth and areas for improvement.
      • Work closely with cross-functional teams, including product, sales and customer service to align brand strategies with overall business objectives.
      • Budget Management:
        • Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
        • Monitor expenses and adjust spending as needed to stay within budget while achieving marketing goals.Minimum Qualifications:
          • Bachelor's degree required.
          • Minimum of 5+ year's ecommerce and digital marketing experience.
          • Strong understanding of Shopify platform and its features and functionality.
          • Experience with online merchandising and product tagging.
          • Familiarity with various digital marketing tools and platforms such as Klaviyo.
          • Strong analytical skills and ability to use data to inform decision making.
          • Excellent communication and collaboration skills.
          • Proficient in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint).
          • Knowledge of Google Analytics and AdWords reporting.
          • Demonstrated ability to work in a fast paced, cross-departmental environment, managing multiple projects and competing priorities to meet deadlines.Let's talk money and perks!The pay range for this role is between $85,000 to $98,000 a year.Turning Point Brands offer a competitive salary and benefits.
            • 12 Paid Holidays
            • PTO (Paid Time Off)
            • 401K with company match
            • Short Term Disability Insurance
            • Basic Life Insurance
            • Tuition Assistance
            • DailyPayTurning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
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Keywords: Turning Point Brands, Inc., Bakersfield , E-Commerce Manager, Executive , Santa Monica, California