Senior Product Manager, Fundraising

Company: American Heart Association
Location: Bakersfield
Posted on: February 17, 2025

Job Description:

OverviewSince our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.The American Heart Association has an excellent opportunity for a Sr. Product Manager, Fundraising (flexible work arrangement available).As the Sr. Product Manager, Fundraising, you will be instrumental in shaping the future of our products and delivering exceptional value to our customers as you focus on the American School Engagement program, principally Kids Heart Challenge and American Heart Challenge. You will be a strategic leader responsible for defining the product vision and strategy for the associated digital platform capabilities. You will develop, prioritize, and maintain a 12 to 36-month product roadmap in collaboration with delivery teams, stakeholders, and leadership and guide key strategic decisions and investment prioritization. You will collaborate with cross-functional teams to innovate, develop, and launch digital experiences that cross multiple platforms and teams and align with the company's goals and market needs. The Sr. Product Manager, Fundraising will have expertise that spans the entire product development life cycle from identifying customer needs to defining user experiences, ensuring successful launches and user adoption, driving ongoing enhancements; and leading an organizational shift to a product lifecycle management approach. This role will provide strategic direction to the Fundraising team responsible for day-to-day implementation and operational support activities.Responsibilities

• Strategic Leadership for Product Strategy and Vision: Collaborate with stakeholders to define and maintain the product vision, strategy, and product roadmap that is forward-looking, customer-driven, and aligns with the association's fundraising program objectives.
• Product Planning and Roadmapping: Collaborate with cross-functional teams, including development, software engineering, design, marketing, and field staff, to create and prioritize product roadmaps.
• Product Development and Launch: Coordinate with Fundraising and Technology teams to monitor end-to-end product development lifecycle, from concept to launch, ensuring products are delivered on time and within scope.
• Performance Tracking and Analytics: Define key performance indicators (KPIs) to measure product success and monitor product performance post-launch.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs and pain points through direct interactions, feedback analysis, and market insights.
• Collaboration and Communication: Foster transparent communication across departments, ensuring a shared understanding of product strategies, goals, and updates.QualificationsBachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.5 years of progressive experience in product management, including a proven track record of successfully launching and managing products throughout their lifecycle.Strong strategic thinking, problem-solving, and decision-making skills.Outstanding communication and interpersonal skills to build relationships with stakeholders and customers.Data-driven mindset with experience in using analytics to drive product decisions.Familiarity with agile methodologies and product management tools (e.g., Jira, Product Board, Figma).A thorough grasp of current digital engagement trends and an ability to strategically blend these into the product vision.Preferred QualificationsMaster's degree or MBA is a plus.Industry knowledge and experience in nonprofits is advantageous.Knowledge of CRM, marketing automation tools (e.g., Salesforce and Marketing Cloud).Experience in event-driven businesses (e.g., conferences and festivals).Compensation - Expected pay range will be $110,000 - $120,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.At American Heart Association - American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin, and physical or cognitive abilities.
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Keywords: American Heart Association, Bakersfield , Senior Product Manager, Fundraising, Executive , Bakersfield, California